Writing & Editorial — Selected works
Each writing sample here comes with a short strategy note: what the goal was, what I chose to do, and why it worked.
LinkedIn campaign for Yibiao Zou's paper in Nature Ecology & Evolution. The goal was to make a dense carbon-accounting finding land with non-academic followers — I opened with a visual contrast instead of the stat, led with the number early, and tied the science to a policy term readers already recognize ("net zero deforestation") so it read as relevant, not just interesting.
Launch post for Branch founder Tom Crowther's book. Framed the core argument — that belief in change is a prerequisite for action, not wishful thinking — as a psychological insight before it reads as a pitch, anchored by a hard stat (89%) to keep it credible rather than purely inspirational.
A milestone post marking Yibiao's PhD defense, used to resurface his fragmentation research for a second wave of engagement without repeating the original post. Opened with a personal detail (an email sent before his program even started) to build empathy before credibility, then distilled five years of research into one plain-language question.
Written for CEO of Sustainable Solutions Group, covering breaking animal welfare industry news for a B2B food industry audience — translating policy and supply chain developments (in-ovo sexing technology, Farm Bill provisions, USDA funding) into actionable takeaways for grocers, restaurants, and manufacturers.