Writing & Editorial — Selected works
Each writing sample here comes with a short strategy note: what the goal was, what I chose to do, and why it worked.
LinkedIn campaign for Yibiao Zou's paper in Nature Ecology & Evolution. The goal was to make a dense carbon-accounting finding land with non-academic followers — I opened with a visual contrast instead of the stat, led with the number early, and tied the science to a policy term readers already recognize ("net zero deforestation") so it read as relevant, not just interesting.
A milestone post marking Yibiao's PhD defense, used to resurface his fragmentation research for a second wave of engagement without repeating the original post. Opened with a personal detail (an email sent before his program even started) to build empathy before credibility, then distilled five years of research into one plain-language question.
Written for CEO of Sustainable Solutions Group, covering breaking animal welfare industry news for a B2B food industry audience — translating policy and supply chain developments (in-ovo sexing technology, Farm Bill provisions, USDA funding) into actionable takeaways for grocers, restaurants, and manufacturers.
Copy editing for The Future is Fungi Award's LinkedIn post, sharpening the hook and call-to-action to rally the fungal science community around the international award.
LinkedIn copy for Branch Institute announcing founder Thomas Crowther's new book, Nature's Echo — translating the book's core argument (belief in change as a driver of climate action) into a shareable social post.